|
The unique
and important difference between the Internet and more conventional
media is INTERACTIVITY. It is in fact the ONLY widely distributed media
where one can promote, to a potentially large, even world wide audience:
information, products, ideas and get INSTANT FEEDBACK, ORDERS and participation
from visitors, clients, members or partners.
This combination
gives EXTRAORDINARY powers to the Internet, where web sites can become
department stores, meeting places, information centers, communities...
a business by its own, with hundreds, thousands or tens of thousands
of daily visitors.
This
is why FCC think of your site more as a business, a club, a virtual
sales force, or a community to build, to complement and enhance your
existing operations and less as a "presence", a digital advertising
board or a company brochure.
And
through e-commerce solutions you can reach international markets and
audience you never thought possible before. Thanks to the development
of search engines/indexes as well as online payment systems, your clients
and potential buyers can find you easily.
Only big corporations, with worldwide network and huge investments were
able to reach and tackle such a market before. Today, it is becoming
easier for many people to enter your virtual shop than to go out to
the nearby grocery store. And all this not only from the comfort of
their home or office but from the other side of the world while... you're
sleeping
|
